OK, so check this out:
If your idea of hell is to be chased through Amsterdam by anonymous pursuers or picked up and propositioned by strangers in limousines on the streets of London, then Adams is right. Otherwise, you might find participating in one of Blast Theory's "games" - an experience to get the adrenaline flowing.
[...]
But where Blast Theory - the name comes from the Wyndham Lewis magazine - differs from other groups of performers of a similar bent is a six-year collaboration with the Mixed Reality Laboratory (MRL) at the University of Nottingham under the direction of professor Steve Benford.

I want to work in the Mixed Reality Laboratory!