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In today's Guardian:
Pharmaceutical giant GlaxoSmithKline has sponsored a specially written Mr Men book to promote its anti-allergy syrup Piriton and allergy tablets Piriteze.

Mr Sneeze and His Allergies has been written by Adam Hargreaves, the son of Mr Men creator Roger, and concludes with a guide to allergies and medication for them.

I'd be saddened by this corruption of childhood innocence, except I'm too busy having fun making my own Mr Men...

Must do GIP!

In defense of Adam Hargreaves he also supports this...